Last updated: June 2026
Introduction
Ridge Echo Pty Ltd ("we", "us", or "our") operates the ridge-echo.com website and provides luxury vehicle rental services in Sydney, Australia. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
We are committed to protecting your personal information in accordance with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).
Information We Collect
Personal Information
When you make a reservation or enquiry, we may collect:
- Full name and contact details
- Email address
- Driver licence information (upon booking confirmation)
- Payment card details (processed securely through our payment provider)
- Vehicle preferences and rental history
Automatically Collected Information
When you access our website, we may automatically collect certain information about your device and usage patterns, including:
- IP address and browser type
- Pages visited and time spent on each page
- Referring website addresses
- Device identifiers and operating system
How We Use Your Information
We use the information we collect to:
- Process and manage your vehicle reservations
- Communicate with you about your bookings and enquiries
- Verify your identity and driving credentials
- Improve our website and services
- Comply with legal obligations
- Send service-related communications
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers who assist our operations (payment processors, IT support)
- Insurance providers for rental coverage purposes
- Law enforcement agencies when required by law
- Professional advisors (legal, accounting) under confidentiality obligations
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically, rental records are retained for seven years for legal and accounting purposes.
Your Rights
Under Australian privacy law, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Opt out of marketing communications
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Ridge Echo Pty Ltd
Suite 1204, 88 Walker Street
North Sydney NSW 2060
Email: [email protected]